Training, Other Qualifications, and Advancement:
Various educational backgrounds are suitable for entry into marketing, advertising, and public relations managerial jobs, but many employers prefer a broad liberal arts background. A bachelor's degree in sociology, psychology, literature, or philosophy, among other subjects, is acceptable. However, requirements vary depending upon the particular job.

Job Outlook:
Employment of marketing, advertising, and public relations managers is expected to increase faster than the average for all occupations through the year 2005, with about 588,000 marketing, advertising, and public relations managers by 2005. Increasingly intense domestic and global competition in products and services offered to consumers should require greater marketing, promotional, and public relations efforts. Management and public relations firms may experience particularly rapid growth as businesses increasingly hire contractors for these services rather than support additional fulltime staff.

Sources of Additional Information: