Training, Other Qualifications, and Advancement:
A college degree is required for almost all advertising jobs, and the most desirable majors are advertising, business administration, creative writing, and public relations. Course work in television and radio is also helpful. Computer literacy is necessary. Many people who want to rise to the top of the business pursue graduate degrees, either directly after college or after they enter the job market. Advancement is generally in the track in which people begin — writers become senior writers and artists become art directors — but there are occasional crossovers from one specialty to another. People also leave junior-level jobs at larger agencies to take senior roles at smaller ones.

Job Outlook:
Employment in the advertising industry is growing faster than average for all industries. It is estimated that there will be approximately 23,000 advertising clerks by 2005. Increased demand for advertising services will stem from the production of more products and services that will need to be advertised, and increasing domestic and foreign competition.

Sources of Additional Information: